Our Story - Why It All Began

Get to know the real vision behind ItsRawSkin—straight from Suzanne herself.

“The path of honesty is never easy. But always worth it.” -Suzanne

  • Our Beginning

    The skincare industry in Pakistan often lacks honesty and credibility. Too many products promise results but end up disturbing the skin’s natural pH and causing long-term harm. Most brands seem more focused on profits than on genuinely solving skin concerns. That’s exactly why I started RawSkin—to bring something simple, straightforward, and sincere. No fancy claims. No marketing fluff. Just real, honest skincare that stays true to its purpose.

  • The Journey So Far

    In the beginning, it wasn’t easy. Many people weren’t familiar with reliable skincare or even aware of what ingredients work for them. But slowly, things began to shift. Consumers started learning, questioning, and choosing better. This shift has brought us incredible goodwill. The path of honesty is never easy, but it’s always worth it—and that’s what defines our journey so far.

  • Our Philosophy

    We believe in keeping it real—and raw. We don’t believe in overnight transformations or exaggerated promises. What we offer is honest skincare that works over time, with consistency and care. We're here to help you understand your skin and choose what’s truly right for it.

Our Promise to You

We promise to guide you—not just sell to you. Whether it’s one of our products or another brand’s, our goal is to help you find what’s truly right for your skin. RawSkin will always stand for rawness, reality, and transparency—just like the name says.

Looking Ahead

Our vision is to keep evolving—bringing premium, effective formulations that help people achieve balance in their skin. We’re working on new launches focused on fresh, advanced treatments to support and rescue your skin when it needs it the most. This is just the beginning.